Launch of MATI-website


Last year we successfully developed the MindTake Ad Transparency Index (MATI), this year we created the matching website. At you can look up the MATI-schedule as well as the previous reports. There is also a news page providing all the latest information.


What is the MATI?

The MATI makes it possible to measure and compare different ad spaces and packages within or across websites based on values such as exposure, size, position, clutter and loyalty.

With the total value calculated from a set of specific factors, the MATI allows for a measurable, trackable comparison of the impact and effect that specific banner products have across various publishers and portals, serving as a transparent benchmark for media and advertisers alike.


For further information please write us at