Wie treffsicher ist Ihre Online-Werbung?


Männer zwischen 25 und 35, gut situierte Frauen über 45, rüstige Rentner: Wen Sie mit Ihrer Werbung erreichen wollen, wissen Sie ganz genau. Aber wer wirklich Ihre Werbung sieht ist oft nur schwer nachvollziehbar. Oder besser: War früher schwer nachvollziehbar. Denn online können wir Ihren Werbeerfolg messen. Direkt und nachvollziehbar.

Unsere Panelisten sind überall im Internet unterwegs. Wenn sie dabei Ihre Werbung sehen, wissen wir mit Hilfe von Tracking-Pixeln genau darüber Bescheid.

MIndTake launches multi-screen study


MindTake launched the multi-screen study. More text to come.

Launch of MATI-website


Last year we successfully developed the MindTake Ad Transparency Index (MATI), this year we created the matching website. At mati.at you can look up the MATI-schedule as well as the previous reports. There is also a news page providing all the latest information.


What is the MATI?

The MATI makes it possible to measure and compare different ad spaces and packages within or across websites based on values such as exposure, size, position, clutter and loyalty.

MindTake joins IAB Serbia!


MindTake Research is delighted to join Serbia's bourgeoning online media sector as a full member of IAB Serbia as of January 2013. We believe strongly in the potential of Serbia's online market generally and in online market research in particular, so we see the membership as a perfect complement to our expansion in the region with the launch of the MindTake Online Panel Serbia last year. And of course, we already look forward to the social events with our IAB colleagues, ideally in one of Belgrade's wonderful kafanas. Živeli!