We are a full-service market and opinion research company, doing quantitative and qualitative research with an overwhelmingly digital focus: we see the future of market research as being online, where most of the customers already are, reading product reviews, making online purchases or participating in fan communities.
This digital access strategy allows us to target our respondents with a sharp focus, choosing only those that fit the needs of the survey, be that parents with children, or smokers, or car owners with pets.
Our decade of experience across business sectors allows us to offer both custom and standardised study solutions on our core topics of expertise: advertising, website evaluation, brands, products and client/employee satisfaction. We show clients their results against benchmark figures we have collected, delivering not just results, but insight.
We use our proprietary online survey software and our specialist tools over all digital platforms, from websites and access panels to newsletters, tablets and smartphones. When integral to the needs of a study, we can on request conduct telephone and focus group interviews.