Does your product stand out from the competition? We can find out how and why.

Does your online shop fulfil its potential? Let us test it.

Does your product stand out from the competition? We can find out how and why.

Why do people make the choices they make? We help you understand your potential customers better than ever before. 

Do you know what matters most to your staff? We can find out.

Why do people make the choices they make? We help you understand your potential customers better than ever before. 

Rational choice or emotional decision? We help you understand your potential customers better than ever before.

Your customers are mobile. Catch them on the move with our new research tools.

Some choices follow us for life. But for most, there is always room for change.

You think you know your audience? You might still be suprised.

MindTake Research: full-service, in-house.

Why do people make the choices they make? We help you understand your potential customers better than ever before. 

Is your marketing campaign working? Our survey and analysis tools are there to help it along.

Is your brand leading or lagging? Our survey and analysis tools can supply answers for the past and insight for the future.

Digital research, with insight.

We are a full-service market and opinion research company, doing quantitative and qualitative research with an overwhelmingly digital focus: we see the future of market research as being online, where most of the customers already are, reading product reviews, making online purchases or participating in fan communities.

This digital access strategy allows us to target our respondents with a sharp focus, choosing only those that fit the needs of the survey, be that parents with children, or smokers, or car owners with pets.

Our decade of experience across business sectors allows us to offer both custom and standardised study solutions on our core topics of expertise: advertising, website evaluation, brands, products and client/employee satisfaction.  We show clients their results against benchmark figures we have collected, delivering not just results, but insight. 

We use our proprietary online survey software and our specialist tools over all digital platforms, from websites and access panels to newsletters, tablets and smartphones. When integral to the needs of a study, we can on request conduct telephone and focus group interviews. 

Online research has many advantages versus classical methods:

  1. no ‘interviewer effect’ / bias
  2. more honest answers due to anonymity
  3. high rates of completion - time and location can be chosen by respondent
  4. motivated by various incentives, people participate in surveys voluntarily
  5. because panel members enter detailed demographic data, specific groups can be targetted directly
  6. multimedia data or more complex questions can be easily integrated
  7. processing results is faster and more efficient, so costs are lower