Last year we successfully developed the MindTake Ad Transparency Index (MATI), this year we created the matching website. At mati.at you can look up the MATI-schedule as well as the previous reports. There is also a news page providing all the latest information.
What is the MATI?
The MATI makes it possible to measure and compare different ad spaces and packages within or across websites based on values such as exposure, size, position, clutter and loyalty.